United We Rock Concert Series

Get ready to elevate your summer with music, community vibes, and ice-cold craft brews, as Vermilion River Beer proudly introduces the United We Rock Concert Series, launching on Friday, June 13, 2025, in the heart of Downtown Danville.

This exciting, rebranded series builds on Danville’s rich history of live music, combining top-tier talent with a fresh start under a new name. Partnering with the United Way of Danville Area, this event is poised to be your weekend go-to for entertainment, all in support of a great cause.

The United We Rock Concert Series isn’t just about the tunes and the brews – it’s about coming together to make a difference. The series kicks off on lucky Friday the 13th with Toyota of Danville as our lead sponsor. Concerts will continue every Friday throughout the summer, except for major community events like “First Fridays” and “Balloons Over Vermilion.”

A portion of every dollar raised, from sponsor proceeds to sales and tips, will directly benefit the United Way of Danville Area, fueling programs that support youth development, food security, community health, and financial stability.

“Helping each other creates something bigger than a single business,” said Pete Blackmon, Partner at Vermilion River Beer. “Teaming up with United Way just feels right. We’ll bring the beers and vibes, and they’ll rally volunteers to make this a success.”

Echoing this sentiment, Angie Lazzell, CEO of United Way of Danville Area, added, “This collaboration is about more than the music; it’s about empowering lives. United We Rock proves what the magic of nonprofits and local businesses can achieve together. We invite everyone to take part and celebrate while making a meaningful impact.”

Mark your calendars because these Friday nights promise unforgettable experiences. Here are the key dates for your summer playlist:

While the future entertainment epicenter at Garden at 107 Vermilion is under construction, the concerts will be held across the street as a perfect gathering place for music lovers.

Sponsor levels vary and will include Social Media, Print and Radio Marketing. Interested Sponsors can contact Peter at Vermilion River Beer Company at (217) 260-4548.

The United We Rock Concert Series is more than just an entertainment event; it’s a catalyst for unity. Attendees can expect high-energy performances from acclaimed bands, paired with the incredible taste of Vermilion River Beer’s specialty brews. But the best part? Every sip and every song contributes to funding local initiatives that uplift the Danville Area.

Whether you’re a music aficionado or someone who simply loves being part of something great, these concerts offer a chance to enjoy a stellar lineup while giving back to the community.

Vermilion River Beer Company will also be hosting its Lunch Box Concert Series every Friday beginning June 6th and ending on August 29.  Food Partners, The Local will be present at both lunch and evening events on these Fridays.

Vermilion River Beer isn’t just a brewery; it’s a gathering place for the community. Known for exceptional craft beer and memorable experiences, Vermilion River Beer is dedicated to fostering connections while delivering top-notch flavor.

For over 96 years, United Way of Danville Area has been the beating heart of regional support, tackling evolving challenges with a focus on building a healthy, thriving community. By addressing youth opportunity, financial stability, and resiliency, United Way is transforming the region, one program at a time.

Can’t wait to rock out this summer? Neither can we! Join us to connect, celebrate, and contribute to a stronger Danville. Don’t miss your chance to make 2025 unforgettable.

Learn more at: unitedwayda.org

Discover Vermilion River Beer’s brews at: vermilionriverbeer.com